Question · Q2 2026
Susan Anderson followed up on the promotional environment, asking if it was competitor-driven or due to lackluster consumer demand, if it would continue into Q3, and about Prestige fragrances growing relative to the market.
Answer
Laurent Mercier, Chief Financial Officer, confirmed that some competitors were very promotional in the second half of Q2, and they assume this will continue into Q3, impacting gross margin. He stated this environment pushes Coty to reallocate resources and focus on sell-out, amplifying innovation. He expressed confidence in the fragrance category's mid-single-digit growth, driven by volume and mix, and new consumers (Gen Z) entering the category via new tools like TikTok. He reiterated that the fragrance category is expected to keep growing mid-single-digit, with strong volume and mix.
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