Question · Q3 2025
Susan Maklari asked about the drivers behind the bedding industry's demand recovery, which appears to diverge from broader housing and consumer trends. She inquired about the extent to which Somnigroup's strategic efforts, including new product launches and increased advertising spend, are contributing to this divergence and the sustainability of these trends given the current macroeconomic environment.
Answer
Scott Thompson, Chairman, President, and CEO, Somnigroup International, explained that while housing is a factor, innovation and advertising are primary drivers for the bedding industry. He highlighted the success of the new Sealy Posturepedic product and the retooled Mattress Firm advertising campaign, noting their positive impact on both Somnigroup and the broader industry. Thompson also mentioned the company's strong sequential EPS momentum and the early benefits from Mattress Firm synergies, indicating that Somnigroup is outperforming the market despite a challenging macro backdrop.