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Susan Zhang

Vice President at CICC

Susan Zhang is a Vice President at PKF Investment Banking, providing over 15 years of expertise in buyer and industry research, valuation analysis, due diligence, and execution of M&A transactions across sectors such as industrial and manufacturing, energy and renewables, business services, and technology. She has a strong performance record, having successfully closed numerous deals in her areas of specialization and delivering optimal valuations for clients. Zhang began her investment banking career with the Energy Groups at HSBC and JP Morgan, then moved to Woodbridge International for M&A advisory, before joining PKF Investment Banking. She is accredited with FINRA Series 7, 63, and 79 licenses, and holds an MBA from the Wharton School and a bachelor's in engineering from the University of Science & Technology of China.

Susan Zhang's questions to BingEx (FLX) leadership

Question · Q1 2025

Susan Zhang of CICC asked about the spillover effects from intense competition in on-demand retail on FlashEx's B2B and B2C businesses, and also inquired about changes to rider incentives since the start of the year.

Answer

Executive Peng Xue explained that the impact from broader market competition is limited due to FlashEx's differentiated focus on high-value, time-sensitive deliveries for both B2B and B2C clients. Regarding riders, he detailed increased investment in their well-being, including enhanced rewards, career development opportunities, and participation in a government-led pilot program for occupational injury protection, funded on a per-order basis.

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Question · Q4 2024

Susan Zhang from CICC posed three questions concerning the 2025 outlook for industry demand, the current competitive landscape, and FlashEx's position on providing social insurance for its riders.

Answer

Executive Peng Xue (Adam) addressed all three points. He stated that demand growth remains resilient, driven by policy support and e-commerce penetration, with consumers increasingly prioritizing service quality. On competition, he acknowledged it will persist but believes FlashEx's focus on quality and digital operations provides a key advantage. Regarding rider welfare, he affirmed its importance, detailing initiatives like 'riders' homes', energy stations, safety training, and participation in government occupational injury insurance trials.

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