Tania Anderson's questions to El Pollo Loco Holdings (LOCO) leadership • Q4 2024
Question
The analyst asked about the financial impact of the L.A. wildfires, the customer response to the Mango Habanero LTO, and how its success influences future flavor innovation strategy.
Answer
The L.A. wildfires had a minimal, transitory impact with no significant effect on sales. The Mango Habanero LTO has been well-received, driving trial from both new and existing customers and successfully shifting mix back to bone-in chicken. Its success has reinforced the company's strategy to pursue more flavor innovations, which are popular with consumers and operationally simple to execute.