Ted Jackson's questions to CNH Industrial NV (CNH) leadership • Q2 2025
Question
Ted Jackson of Northland Securities, Inc. focused on the North American market, asking about the price gap between new and used equipment and whether clearing inventories would require more aggressive incentives in the second half of the year.
Answer
CEO Gerrit Marx acknowledged the price differential and confirmed that increased financial support to move used equipment is necessary and has been factored into the company's guidance. He stressed that clearing both new and used inventory is critical to opening the channel for new Model Year 2026 machines, which he noted will have significant value-added updates to differentiate them from older models.