Question · Q3 2025
Terry Tillman double-clicked on the replacement cycle opportunity, asking about the increase in RFP activity and how Athena might contribute. He also inquired about potential pricing and packaging strategies to minimize inertia for clients moving to Zeta's platform. Additionally, he requested an update on the independent agency segment.
Answer
CEO David Steinberg confirmed that the replacement cycle is at full scale, with record numbers of RFPs, including the largest ever, driven by legacy marketing clouds. He stated that Athena would accelerate this cycle. David Steinberg also reported rapid growth in the independent agency segment, with each representing significant marketing revenue, and noted a dedicated sales force for them.