Question · Q4 2025
Thiago Bertolucci asked about the balance between growth and profitability in OXXO Mexico, specifically regarding the assortment and value proposition initiatives, and inquired about the magnitude and rationale behind the MXN 800 million plus MXN 1 billion restructuring and efficiency initiatives, questioning why they weren't implemented earlier.
Answer
CEO José Antonio Fernández Garza-Lagüera stated his obsession is profitable traffic and market share growth over short-term profitability for OXXO Mexico, aiming for same-store sales traffic growth and margin expansion from supplier partners. CFO Martín Arias Yániz explained the restructuring initiatives are part of a strategic wave under the new CEO, consolidating divisions and tightening costs at Spin, with benefits expected to ramp up through 2026 and fully impact by 2027.
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