Question · Q3 2025
Thiago Batista asked about the expected effects of the One App implementation, specifically whether the biggest impact would be on cost reduction, consumer experience, or cross-selling. He also inquired about the anticipated impacts of regulatory changes concerning real estate credit funding and FGTS advance regulation.
Answer
CEO Mario Leão explained that the One App's primary drivers are improving customer experience (UX/CX) and enabling hyper-personalized, streamlined conversations to increase transactionality and convert mono-product customers. He noted that cost reduction would be a secondary benefit over time through increased digital interactions. Regarding regulatory changes, Leão viewed real estate credit measures positively, highlighting Santander's strong market share in home equity. He acknowledged that FGTS regulation changes would reduce its share for Santander and the market, requiring a shift in credit appetite to other products like payroll loans, where Santander is growing.