Question · Q4 2025
Thiago Duarte questioned Ambev's strategic focus on core brands, noting that premium brands seemed to outperform in 2025 despite previous discussions about investing in core. He asked about the current potential of core brands and whether the portfolio is transitioning more towards premium.
Answer
CEO Carlos Lisboa reaffirmed the importance of core brands for accessibility, especially given Brazil's economic context, and their regional relevance. He emphasized Ambev's 'ambidextrous' approach, citing innovations like Skol Zero Zero to keep core brands relevant. Lisboa noted that Q4 2025 saw share gains from both new positions (premium, no-alcohol, balanced) and core brands, indicating the full portfolio's potential. CFO Guilherme Fleury added that core brands were more impacted by weather-affected occasions, while premium and zero-alcohol led category expansion.
Ask follow-up questions
Fintool can predict
ABEV's earnings beat/miss a week before the call