Thiago Duarte's questions to Ambev SA (ABEV) leadership • Q2 2024
Question
Thiago Duarte asked about Brazil beer pricing, questioning if the ICMS tax pass-through was complete and seeking guidance on the upcoming pricing season. He also requested clarification on how 'brand health' is measured and which brands the 'all-time high' status applies to.
Answer
Executive Jean Neto explained that Q2 pricing was ahead of inflation, driven by revenue management initiatives from late Q1, not Q2. He stated the long-term strategy of pricing in line with inflation remains unchanged. Regarding brand health, Neto clarified it's a combined metric of how meaningful, differentiated, and remembered a brand is, and confirmed the 'all-time high' status referred specifically to the four focus brands.