Thomas Champion's questions to Expedia Group Inc (EXPE) leadership • Q2 2025
Question
Thomas Champion of Piper Sandler Companies asked for more detail on the positive inflection in the One Key loyalty program and what marketing discipline in the second half entails.
Answer
CEO Ariane Gorin reported that One Key members grew high-single-digits, with higher tiers growing fastest, and there was no negative impact from pulling back on Vrbo earn rates. She noted the future plan is to tailor the common loyalty platform to each brand's specific needs. CFO Scott Schenkel explained that marketing discipline involves driving productivity by redeploying spend across different countries, brands, and channels to optimize for growth and returns.