Question · Q2 2026
Thomas Forte asked about the potential for Lovesac to manufacture products in the U.S. and requested an update on the company's re-commerce efforts, specifically the 'Loved by Lovesac' resale platform.
Answer
CEO Shawn Nelson expressed his passion for domestic manufacturing, stating that Lovesac is actively pursuing it and is closer than ever, confident that a significant portion of manufacturing will move domestically over the next quarters due to the component-based nature of their products. President Mary Fox provided an update on 'Loved by Lovesac,' noting its expansion from one state (Texas) to five additional states, with more planned. She highlighted its role in building the value proposition, enabling trade-ins (with a pilot later this year and full rollout next year), and activating the customer lifetime value flywheel, which is a unique and profitable advantage for Lovesac.