Question · Q2 2026
Thomas Flaten asked for anecdotal feedback from the sales team regarding why the initial 100 prescribing doctors chose to write prescriptions for EXXUA, inquired about the timing and triggers for potential sales force expansion in fiscal 2026, and requested details on the direct-to-consumer campaign.
Answer
CEO Josh Disbrow explained that early prescriber motivations were mixed, including challenging patients with inadequate response or side effects, interest in EXXUA's novel mechanism of action, and the ease of prescribing through RxConnect. He stated that sales force expansion is unlikely in fiscal 2026 and would be triggered by overachieving internal forecasts and positive cash flow, without raising capital. For the DTC campaign, Mr. Disbrow noted it would be largely web-based (SEO, keyword search) and explore social media forums, while emphasizing efficiency and prioritizing face-to-face sales force interactions.
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