Question · Q4 2025
Thomas Flaten inquired about Aytu BioPharma's Exua launch timeline, including the national sales meeting and full launch following Q4 calendar channel loading. He also asked about the company's approach to FDA promotional material clearance and its selective payer engagement strategy.
Answer
CEO Josh Disbrow confirmed plans for a sales force launch meeting and full physician detailing in Q1 calendar, immediately after channel loading by year-end 2025. He stated Aytu does not plan to pre-clear promotional materials with the FDA, opting for the traditional 2253 submission due to confidence in compliance and FDA staffing issues. Regarding payer engagement, Mr. Disbrow explained the highly selective, case-by-case approach, prioritizing government pay (due to universal coverage mandates and fixed rebates) and avoiding actions that could undermine margins or trigger 'best price' clauses on the commercial side. He emphasized leveraging the RxConnect platform for smart, targeted contracting.