Question · Q1 2026
Thomas McGovern at Maxim Group inquired about the integration strategy for the Bluebird Botanicals acquisition, specifically regarding team retention, SKU rationalization, and potential product overlaps. He also asked about the e-commerce integration and branding strategy for Bluebird, and the current and projected material contribution of the Oasis line to overall sales.
Answer
Ronan Kennedy, CEO and CFO of cbdMD, explained that a small Bluebird team was brought over, and the acquisition was driven by access to a new customer base, supply chain optimization, and leveraging marketing expertise. He noted opportunities to grow Bluebird by improving marketing and introducing cbdMD SKUs where aligned. Kennedy confirmed the intent to maintain Bluebird and cbdMD as separate brands due to distinct customer bases. Regarding the Oasis line, Kennedy stated no specific data has been published, but it is currently a small contributor relative to the core cbdMD brand, with expectations for improvement throughout the year.
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