Question · Q4 2025
Thomas McGovern asked about cbdMD's growth drivers for fiscal year 2026, specifically inquiring whether the Herbal Oasis beverage brand's expansion or innovation within the core cbdMD brand would be the primary catalyst. He also sought clarification on the year-over-year decline in the direct-to-consumer business, asking if it was due to SKU reduction or changes in customer acquisition and retention KPIs. Finally, he questioned the timeline for Medicare coverage of CBD products and how the company's strategy has adapted to the dynamic regulatory environment.
Answer
Ronan Kennedy, CEO and CFO of cbdMD Inc, stated that while there's opportunity for growth in the core cbdMD brand due to team transformation, the company sees significant growth potential in the beverage side with Oasis, depending on regulatory frameworks. Regarding the D2C decline, he noted that the business is now trending slightly up over prior year periods after organizational changes in early 2025. On Medicare coverage, Kennedy mentioned an understanding of a pilot program starting April 1st, aiming to make CBD available to Medicare consumers, and expressed encouragement that language restrictions in November's bill would be resolved, emphasizing the industry's support for smart regulations.
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