Question · Q3 2026
Thomas Wendler asked about the impact of Monro's digital marketing efforts on same-store sales during the quarter and the strategic rollout of digital marketing to the remaining store locations, considering operational readiness.
Answer
President and CEO Peter Fitzsimmons explained that stores receiving additional digital marketing, CRM, and call center support consistently outperform others in calls, comp store sales, and gross margin dollars. He noted that the rollout is disciplined, based on return on investment, and considers operational readiness, with all stores eventually receiving some form of marketing support.
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