Question · Q3 2025
Thomas Yeh asked about the opportunity surrounding the New York Times' video push, including its impact on advertising and potential incremental investment needs. He also inquired about the family plan's rollout stage, its weighting towards Games versus the bundle, and any plans to restrict sharing on non-family plans.
Answer
Meredith Kopit Levien stated that video is a significant, early-stage opportunity to boost engagement on and off-platform, with advertising potential being long-term. Regarding the family plan, she noted its success in market penetration, revenue addition due to premium pricing, and benefits for engagement and retention, clarifying it's not weighted towards Games but performing well across both bundle and Games offerings.