Question · Q3 2025
Tien-Tsin Huang from JPMorgan inquired about Chime's member growth, competitive landscape, and the impact of widening the funnel on customer acquisition cost (CAC).
Answer
Chris Britt, Co-founder and CEO, highlighted Chime's strong momentum as the top destination for direct deposit switches, reaffirmed by J.D. Power. He noted that organic and referral channels drive over 50% of new active member growth. Matt Newcomb, CFO, added that early engagement initiatives led to a 10% year-over-year reduction in CAC for the third consecutive quarter, improving transaction profit payback to five to six quarters from seven.