Question · Q4 2025
Tim Casey inquired about Rogers Communications' expectations for the wireless market in 2026, including anticipated growth, competitive intensity, and discounting. He also asked for perspective on the Rogers Satellite rollout, specifically what proportion of the subscriber base would receive the service as part of their plan and its potential for upsizing other subscribers.
Answer
President and CEO Tony Staffieri noted a slower growth market (2%-2.5% range) with intense competition, particularly post-Black Friday 2025, where Rogers opted for a balanced approach over aggressive discounting. He highlighted Rogers Satellite as a key value proposition, available in all Atlantic Canada plans and included in top-tier national plans for up to 24 months, aiming to drive adoption and enhance functionality beyond texting.
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