Tim Hsiao's questions to NIO (NIO) leadership • Q2 2025
Question
Tim Hsiao from Morgan Stanley asked about the new model pipeline, questioning if the robust demand for the L90 and ES8 would alter launch schedules for other models. He also inquired about the company's pricing strategy and the sustainable long-term gross margin trajectory, given the aggressive pricing of recent launches.
Answer
Management, via a moderator, stated that due to prioritizing production for models with high demand, the launch of the Onvo L80 will be delayed, and no other new models will be delivered in 2025. For the long term, the group's target vehicle gross margin is 20%, broken down by brand: NIO at 20-25%, Onvo at no lower than 15%, and Firefly around 10%. This is supported by a competitive cost structure from in-house technology and cost controls.