Question · Q3 2025
Tim Mulrooney asked about internal strategies driving the accelerated growth in AMS DRS, including changes to incentives and the addition of new sales channels. He also sought clarification on the long-term margin potential for the North America segment, given its significant expansion.
Answer
CEO Mark Eubanks explained that incentive compensation plans tied to AMS DRS revenue growth have been expanded to over 1,000 employees, with global alignment of sales incentives to prioritize these services. Brink's is also evolving its sales approach to include channel partners like value-added resellers and white-label agreements with banks. Regarding North America margins, Eubanks attributed the improvement to AMS DRS mix, disciplined pricing, and operational execution, including safety improvements. He projected incremental margins of 20-30% and a midterm target of at least 20% EBITDA margin, seeing no artificial ceiling.