Question · Q3 2026
Timothy Nolan asked for assurance regarding AI's potential disruption to the software subscription business model, seeking comments on customer spending health and any observed acceleration in LiveRamp's business. He also inquired about the progress toward commercialization of agentic AI and the Ad Context Protocol (AdCP).
Answer
CEO Scott Howe emphasized LiveRamp's consistent performance and commitment to double-digit growth, positioning AI as an enabler for safe data utilization. He noted that LiveRamp is essential for clients to use their first-party data with AI. He also mentioned that LiveRamp supports industry standards like AdCP, which the IAB is commercializing, as common standards are crucial for widespread AI adoption in marketing. CFO Lauren Dillard confirmed no negative impact on demand, citing strong Q3 sales, consistent conversion rates, and double-digit average deal size growth. Scott Howe estimated about 10% of current activations are already AI-related.
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