Tina Hou's questions to Xpeng Inc (XPEV) leadership • Q2 2025
Question
Tina Hou of Goldman Sachs requested a breakdown of the drivers for the significant 3.8 percentage point sequential increase in vehicle gross margin. She also asked about the full-year R&D spending guidance and the expected trend for sales and marketing expenses in the second half of the year.
Answer
Jiaming Wu, VP of Finance & Accounting, stated the margin improvement was primarily due to a favorable product mix shift towards the higher-margin G6 and G9 models. He also cited benefits from increased scale and ongoing supply chain cost reductions. He confirmed continued R&D investment and projected higher marketing expenses in Q3 and Q4 to support significant new model launches.