Question · Q4 2025
Tito Labarta asked about Nu's expenses, specifically regarding the investments needed for global expansion in 2026, particularly in the U.S. He also sought clarification on the significant jump in Q4 accounting P&L expenses, including marketing and G&A, and their specific drivers.
Answer
David Vélez, Founder, Chief Executive Officer, and Chairman of Nu Holdings, stated that U.S. investments in team building and product are de minimis for 2026, with marketing partnerships covering core markets, the U.S., and future markets. He emphasized a targeted, disciplined strategy for the U.S. in specific niches. Guilherme Lago, Chief Financial Officer, explained that the Q4 marketing expense increase was a traditional seasonal spike. Other increases were incorporated into tax breaks related to technology investments (LaterBrain recognized as OPEX, driving tax efficiency). He reiterated that there were no extraordinary or non-recurring items beyond the three one-offs previously mentioned: the DTA reassessment, Prosofipo levy, and return-to-office provisions.
Ask follow-up questions
Fintool can predict
NU's earnings beat/miss a week before the call
