Question · Q3 2025
Todd Coupland asked about Shopify's perspective on the current state of the consumer, broken down by geography, and the observed impact of tariffs now that more data is available.
Answer
Harley Finkelstein, Shopify's President, stated that consumer confidence, as measured by checkout activity, remains resilient, with shoppers continuing to buy from beloved brands on Shopify. He noted strong demand across channels and categories, with Europe showing particular traction. Jeff Hoffmeister, Shopify's CFO, addressed tariffs, indicating minimal change since April's announcements. He observed a slight downtick in merchants raising prices compared to previous quarters, with cross-border GMV remaining consistent at 15% and no significant impacts from de minimis elimination, highlighting merchants' adaptability.