Question · Q3 2025
Todd Thomas from KeyBanc Capital Markets asked about the catalyst for the strategic discounting strategy and whether both net and gross customer rate growth were expected to continue increasing. He also sought to understand the percentage of the portfolio involved in the discounting test and its magnitude.
Answer
CEO Joseph Margolis explained that discounting is part of continuous long-term revenue optimization, particularly in response to state of emergency restrictions. CFO Jeff Norman, while not detailing specific test percentages, noted the gross vs. net customer rate growth delta narrowed significantly in October (over 6% gross, over 5% net), indicating a more temporary drag. Joseph Margolis added that slower churn was also a factor in revenue guidance adjustments.