Tom Fitzgerald's questions to Copa Holdings SA (CPA) leadership • Q2 2025
Question
Tom Fitzgerald from TD Cowen asked about the role of technology, such as dynamic pricing, in Copa's revenue strategy and requested an update on the progress of its seat densification program.
Answer
CEO Pedro Heilbron explained that Copa has invested in 'homemade' digital tools for its website and app to drive ancillary revenue cost-effectively. He noted the company is in its 'infancy' with advanced dynamic pricing but is pursuing it with an ROI-focus. He also stated that 30 aircraft are still pending for seat densification, a project delayed by aircraft delivery schedules.