Question · Q4 2025
Tom Nikic asked for a comparison of sell-through to sell-in for U.S. wholesale in Fall 2025, given the Q3 flat and Q4 high teens decline, implying an overall high single-digit decline for the season. He also inquired about the implications of the Fall 2026 U.S. wholesale order book being up less than mid-single digits with high single-digit pricing (suggesting unit declines), and potential upside if consumers remain resilient and inventories are lean.
Answer
Chairman and CEO Tim Boyle and EVP and CFO Jim Swanson confirmed that sell-through was strong, slightly up in dollars despite lower sell-in, resulting in clean marketplace inventory and confidence in the Fall 2026 order book. Tim Boyle noted that retailers are cautious about price elasticity, leading to slight unit declines as prices increased. He reiterated the significant impact of weather and the uncertainty surrounding consumer reaction to higher prices.
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