Question · Q4 2025
Tom Nikic followed up on the U.S. wholesale rationalization, asking about the performance of Levi Strauss & Co.'s strategic wholesale accounts in the U.S., including sell-through rates and order books, despite the overall headwind.
Answer
Michelle Gass, CEO, reiterated belief in the wholesale channel, expecting it to be slightly positive long-term, guiding flat for 2026 despite rationalizing non-strategic accounts. She highlighted strong partnerships with core strategic accounts, embracing denim lifestyle, tops, and women's strategies, with positive order books in Europe and Latin America, and noted market share gains in men's, women's, and youth.
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