Question · Q3 2025
Tom Palmer asked about the price investment side, specifically the more intense promotional environment observed in November, especially with SNAP benefit deferrals. He inquired if higher promotions are expected to persist across the industry and whether funding for these promotions is coming more from food producers or grocers.
Answer
CEO Susan Morris confirmed a more aggressive promotional environment, accelerated during the holiday season, noting that customers are price-sensitive and value-focused competition is growing. She highlighted Albertsons' market density, loyalty, and AI-driven personalization as creating a durable edge. Susan Morris stated that promotional investments will continue, as Albertsons is inherently a promotional merchant, and the 'buying better together' initiative leverages scale to secure lower cost of goods and more promotional funding, which is timely given the current environment.
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