Question · Q2 2026
Tom Palmer followed up on coffee, asking for quantification of the impact of not taking the third round of pricing on the outlook and clarification on how tariffs flow through the P&L. He also inquired about the segment impact of the SG&A guidance reduction and any changes to marketing plans.
Answer
Tucker Marshall, Chief Financial Officer, explained that the decision not to take early winter pricing in U.S. Retail coffee means absorbing approximately $75 million of tariff-related costs incurred to date, primarily in the third quarter, which impacts this fiscal year but creates a tailwind for next year. He added that marketing absolute dollars will be up year-over-year (around 5.5% of net sales), and SG&A spend has been sharpened across the network and discretionary areas.