Question · Q1 2026
Tom Wendler asked about the impact of the 10 stores refranchised in Q1, following previous larger refranchising activities. He also sought early insights into the Instant Transfer Portal campaign and its effectiveness.
Answer
Lori Flees, President and CEO, Valvoline, clarified there are no plans for large-scale refranchising, and the 10-store transfer in Q1 was not financially material, incorporated into guidance. On the Instant Transfer Portal, she stated that all marketing drives engagement and conversion, and this campaign, inspired by college sports, generated strong creative engagement and brand impressions, benchmarking well against other social performance.
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