Question · Q4 2025
Toni Kaplan inquired if AI had a greater impact on renewal conversations in Q4, specifically regarding client decision-making on adding or removing seats, and sought feedback on the overall client environment, including whether issues like DOGE and tariffs were improving.
Answer
CEO Gene Hall stated that AI is the single highest demand topic, but clients are not using it as a substitute for Gartner; if anything, it was less of a concern in Q4. He noted that issues like internal budgets, DOGE, and tariffs are the real problems. Regarding DOGE, he expects cancellations from U.S. federal government clients to largely conclude after Q1 2026, returning to a more normal environment. For other clients, the BTI transformation aims to increase value and engagement, thereby improving retention. He also mentioned that tariff impacts have stabilized for some companies.
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