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    Troy Hsu

    Research Analyst at First Shanghai Group

    Troy Hsu is an Analyst at First Shanghai Group, focusing on equity research for Greater China-based technology and media companies. He has covered Phoenix New Media Ltd., taking part in multiple earnings calls and demonstrating sector expertise through tailored, insightful questions. While publicly available performance metrics and quantitative rankings are limited, Hsu is noted for actively engaging with company management and delivering detailed industry analysis. Career details, previous positions, and professional credential specifics, including securities licenses or FINRA registration, are not publicly disclosed in available records.

    Troy Hsu's questions to Phoenix New Media (FENG) leadership

    Troy Hsu's questions to Phoenix New Media (FENG) leadership • Q4 2024

    Question

    Troy Hsu of First Shanghai Group inquired about the strategies Phoenix New Media employed to increase its advertising revenue despite a broader slowdown in the online advertising market.

    Answer

    CFO Edward Lu explained that the company's success was driven by two key approaches. First, the sales team was restructured into industry-specific divisions to streamline resource allocation and foster innovation, leading to growth in the public and FMCG sectors. Second, the company accelerated innovation in content and marketing products, such as tailoring strategies for companies expanding overseas and enhancing content distribution on short video platforms, to better respond to market shifts.

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    Troy Hsu's questions to Phoenix New Media (FENG) leadership • Q4 2024

    Question

    Troy Hsu from First Shanghai asked for the strategies Phoenix New Media employed to increase advertising revenue despite a general slowdown in the online advertising market.

    Answer

    CFO Xiaojing Lu attributed the performance to two key approaches. First, the sales team was reorganized into industry-specific divisions, leading to growth in sectors like public tourism and FMCG. Second, the company accelerated innovation in content and marketing products to better respond to market shifts, including tailoring strategies for companies expanding overseas.

    Ask Fintool Equity Research AI

    Troy Hsu's questions to Phoenix New Media (FENG) leadership • Q4 2024

    Question

    Troy Hsu from First Shanghai Group asked for the strategies Phoenix New Media employed to increase advertising revenue despite a general slowdown in the online ad market.

    Answer

    CFO Xiaojing Lu attributed the performance to two key strategies. First, the sales team was reorganized into industry-specific divisions, which improved resource allocation and led to growth in sectors like public services and FMCG. Second, the company accelerated innovation in content and marketing products, including creating tailored international strategies for clients and enhancing content distribution on short-video platforms.

    Ask Fintool Equity Research AI