Troy Hsu's questions to Phoenix New Media Ltd (FENG) leadership • Q4 2024
Question
Troy Hsu from First Shanghai asked for the strategies Phoenix New Media employed to increase advertising revenue despite a general slowdown in the online advertising market.
Answer
CFO Xiaojing Lu attributed the performance to two key approaches. First, the sales team was reorganized into industry-specific divisions, leading to growth in sectors like public tourism and FMCG. Second, the company accelerated innovation in content and marketing products to better respond to market shifts, including tailoring strategies for companies expanding overseas.