Question · Q4 2025
Troy Donavon Jensen asked if customers who 'leaned in' for awards went to a competitor or if awards were not granted. He also inquired if the observed SKU growth in general merchandise was broad-based or limited to a few large customers.
Answer
Chris Diorio, Impinj's CEO, clarified that partners did not go to a competitor; instead, the award was oversubscribed, leading partners to build M800 inventory in anticipation of wins, which now needs to be burned down, compounded by the new custom chip. Cary Baker, Impinj's CFO, added that the fungibility of M800 allowed partners to over-order. Chris Diorio stated that the SKU growth in existing and new categories within the general merchandise space was related to a small number of customers.
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