Ty Colin's questions to Green Thumb Industries (GTBIF) leadership • Q2 2022
Question
Ty Colin of Eight Capital questioned the risk of consumers returning to the illicit market for lower prices, particularly in high-tax states like Illinois and New Jersey.
Answer
CEO Ben Kovler stated that the company does not see a trade-down from legal to illegal markets as a major factor. He argued the price premium for safe, tested, and branded products is not significant and cited strong July sales data in Illinois as evidence of sustained legal market demand.