Ty Collin's questions to Curaleaf Holdings Inc (CURLF) leadership • Q2 2024
Question
Ty Collin asked about the current level of promotional activity across Curaleaf's markets and how it has been affected by consumer headwinds and a weakening job market.
Answer
Executive Chairman Boris Jordan acknowledged macro pressures but explained that as Curaleaf's product quality has improved, the need to discount has decreased. While noting significant price compression from competitors in Florida and Arizona, he emphasized that quality is the primary defense. He also cited the introduction of a mid-tier brand in Germany as a strategy to capture price-sensitive consumers without eroding overall margins.