Question · Q1 2026
Tyler Batory questioned the achievability of a 2.5 sales pace in the back half of the year, whether macro improvements are necessary, and the confidence drivers for this ramp. He also asked for details on the gross margin progression, including the Q1 shortfall, Q2 sequential trends, and the back-half ramp, as well as the ASP and margin premium of newer communities.
Answer
Allan Merrill, Chairman and CEO, stated that the 2.5 sales pace is achievable, supported by improving buyer engagement in January and late December, and the effectiveness of their 'Enjoy the Great Indoors' messaging, noting it's below historical Q3/Q4 trends. He clarified that Q1 adjusted gross margin was close to guidance. Merrill explained that the 300 basis points margin expansion in the back half is driven by positive mix shifts from newer, higher-margin communities (projected to be 50% of Q4 revenue, up from 10% in Q1) and direct cost savings, assuming consistent incentives. He added that backlog ASP for newer communities is around $560,000, with a material margin premium of a couple of hundred basis points.
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