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    Tyler De Masseo

    Research Analyst at BTIG

    Tyler De Masseo is an Equity Research Analyst at BTIG, focusing on automotive and electric vehicle companies such as VinFast, where he has provided in-depth analysis of global marketing strategies and company fundamentals. While at BTIG, De Masseo has established a reputation for detailed sector coverage and insightful questioning of management teams, contributing to investor decision making in the space. His career began with earlier roles in finance prior to joining BTIG, although specific prior firms and start dates are not publicly listed. De Masseo holds relevant industry credentials including securities licenses and maintains current FINRA registration, underscoring his professional standing in equity research.

    Tyler De Masseo's questions to VinFast Auto (VFS) leadership

    Tyler De Masseo's questions to VinFast Auto (VFS) leadership • Q2 2024

    Question

    An analyst from BTIG, identified as Tyler De Masseo, requested more details on VinFast's global marketing strategy to boost brand awareness and asked about the underlying factors driving positive EV sentiment among Vietnamese consumers.

    Answer

    Executive Thuy Thu Le detailed a bifurcated marketing strategy: in Vietnam, they leverage the well-known Vingroup brand and ecosystem, reducing the need for heavy brand awareness spending. In newer international markets like the U.S., the focus is on building brand awareness through product quality, word-of-mouth, and an expanding dealer network. CFO Anh Thi Nguyen added that improving sentiment in Vietnam is underpinned by strong fundamentals, including low four-wheel vehicle penetration and the appeal of affordable EV models.

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