Question · Q4 2025
Tyler DiMatteo from BTIG asked if major 2026 advertising market events like the Olympics and elections are factored into the company's guidance, and what level of visibility they have into their impact. He also questioned the current stage of the Realize investment cycle, asking if multiple iterations are expected or if the platform is largely finalized.
Answer
Stephen Walker, CFO, confirmed that big events are factored into guidance, but for Taboola, they primarily serve as traffic drivers (impressions) rather than direct ad revenue drivers, as their advertisers are typically 'always-on performance' focused. Adam Singolda, Founder and CEO, stated that Taboola is 'all in' on Realize and is still early in its investment cycle, with significant future developments planned, particularly around automation to simplify advertiser success. He believes they have what it takes to achieve double-digit growth.
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