Tyler Prause's questions to Papa John's International Inc (PZZA) leadership • Q2 2025
Question
Tyler Prause of Stephens Inc. inquired about frequency trends observed from the resumption of regional marketing efforts and their connection to accelerating North America comps.
Answer
President & CEO Todd Penegor stated that it's still "early innings" for the local marketing push. The company is using incremental funds for "heavy up testing" in key markets to learn and partner with franchisees. The goal is to revitalize co-ops to complement national messaging, with more to come as they share learnings with the franchise community.