Question · Q4 2025
Umer Raffat asked about the long-term implications of cash pay as a significant growth driver for obesity products, considering future competition, brand loyalty, and the potential irrelevance of traditional PBM contracts and rebate walls for share retention.
Answer
Patrik Jonsson, President of Lilly International, emphasized building consumer-centric platforms like LillyDirect to help patients seek, start, and stay on treatment. Dave Ricks, Chair and CEO, added that LillyDirect addresses system frictions, allows for evolving consumer experience, and enables scaling and improving access across segments. He noted the strategic interest in leveraging first-party data, exploring pricing opportunities, and subscription models, given the unique nature of this market compared to traditional pharma or even cosmetics.
Ask follow-up questions
Fintool can predict
LLY's earnings beat/miss a week before the call


