[Unidentified Analyst]'s questions to Netflix Inc (NFLX) leadership • Q3 2024
Question
[Unidentified Analyst] asked for Netflix's perspective on competitors bundling services and its own strategy to remain a standalone offering.
Answer
Theodore Sarandos (Co-CEO) and Gregory Peters (executive) stated that while competitors use bundles, Netflix is focused on growing the value of its single, integrated package. With less than 10% of TV time, they see a huge opportunity to grow by executing on current initiatives (ads, games, live) rather than pursuing bundling.