[Unidentified Analyst]'s questions to Netflix Inc (NFLX) leadership • Q3 2024
Question
[Unidentified Analyst] asked about recent engagement trends and the expected contribution of live programming to future growth.
Answer
Theodore Sarandos (Co-CEO) confirmed engagement is healthy at ~2 hours per member per day. He explained that while live programming is a small fraction of total viewing hours, its value is in creating high-impact cultural events. Overall engagement growth will still be driven by the full on-demand library.