Unidentified Analyst's questions to Applovin Corp (APP) leadership • Q1 2025
Question
An analyst from Wells Fargo asked for elaboration on the potential impact of App Store fee relief on ad spend and how the company is positioned to capture that incremental budget.
Answer
Executive Adam Foroughi described potential App Store fee reductions as a significant positive for the ecosystem. He explained that lower fees directly increase developers' revenue per user, which would likely be reinvested into user acquisition. As the largest marketing channel for many of these developers, he expects the company to be a primary beneficiary, with increased advertiser budgets driving higher bids in their dynamic auction and fueling growth.