Unknown Analyst's questions to Rush Enterprises Inc (RUSHA) leadership • Q4 2024
Question
An analyst from UBS asked for perspective on policy uncertainties, including customer sentiment around an emissions-related prebuy, the potential cost impact of proposed tariffs, and the new truck pricing environment for early 2025.
Answer
Executive W. Rush detailed the significant regulatory uncertainty, noting he expects 2027 diesel rules to proceed, likely driving a prebuy, while other regulations may be delayed. He dismissed proposed tariffs on Mexico and Canada as unlikely "sabre-rattling," but noted they could add $30k-$40k to a truck's cost. Rush anticipates new truck pricing will remain relatively flat in H1 2025, as significant discounting already occurred in 2024.