Unknown Analyst's questions to Lamar Advertising Co (LAMR) leadership • Q4 2024
Question
An analyst from Wolfe Research asked about the maximum number of digital signs Lamar could deploy in a single year and what the primary limiting factors are for the pace of these static-to-digital conversions.
Answer
Sean Reilly (executive) stated that the company is at 'pedal to the metal' and that achieving their goal of 375 conversions would be a record year. He identified the main gating issues as regulatory permitting with city leadership, the logistics of construction projects including retrofitting structures, potential supply chain issues for digital units, and the coordination of crews and utilities.