Unnamed Analyst's questions to Tucows Inc (TCX) leadership • Q1 2024
Question
An unnamed analyst asked for details on the ideal customer profile for the Wavelo business and the primary challenges in customer acquisition.
Answer
Elliot Noss, President and CEO, described the ideal Wavelo customer as any mobile or fixed telecom operator looking to improve revenue or cost efficiency through automation. He identified the main challenge as overcoming a potential customer's fear and reluctance to change their complex back-office billing and provisioning systems, a hurdle Wavelo aims to lower by simplifying the migration process.