Multiple Analysts's questions to Cimpress PLC (CMPR) leadership • Q2 2025
Question
Analysts asked for the rationale behind launching the Upload & Print business model in the U.S. and how its production infrastructure complements existing operations.
Answer
Founder, Chairman and CEO Robert Keane explained that Upload & Print serves a distinct customer segment comfortable with professional design tools and requiring more complex products like packaging and booklets. He stated that while there is overlap, the new Pennsylvania facility is being built out for these types of production lines. However, he emphasized a move toward focused production hubs, where facilities will produce for multiple brands (e.g., the new plant will serve Vista, and Vista will fulfill for the new brand) to maximize efficiency.