Vanessa F's questions to Angi Inc (ANGI) leadership • Q2 2025
Question
Vanessa F, on for Steven Ju, asked about the payback horizon and ROI measurement for marketing spend, as well as the company's strategy for building branded traffic.
Answer
CFO Andrew Russakoff explained their ROI strategy aims to maximize aggregate profit by acquiring volume up to an incremental breakeven LTV, noting the LTV to CAC ratio reached 2.8x. CEO Jeff Kip outlined a three-part brand-building strategy: improving the core product experience, restarting and increasing TV ad spend, and expanding efforts in paid social and influencer marketing.