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    Vernon Crowell

    Senior Analyst at Robert W. Baird & Co.

    Vernon Crowell is a Senior Analyst at Robert W. Baird & Co., specializing in the financial sector with a primary focus on companies such as Synchrony Financial. He has participated directly in earnings calls and research coverage, with his recent work involving insights on specific industry players. Crowell began his analyst career at Robert W. Baird & Co., with a demonstrated ability in sector-focused equity research, though public rankings and detailed performance metrics are limited. Holding relevant securities licenses and appearing on financial industry platforms, he is recognized for his sector expertise and regulatory compliance.

    Vernon Crowell's questions to Synchrony Financial (SYF) leadership

    Vernon Crowell's questions to Synchrony Financial (SYF) leadership • Q4 2024

    Question

    Vernon Crowell asked for more color on the strategy behind the CareCredit dual card, which was noted as a driver of new account growth, and which channels are expected to drive its expansion.

    Answer

    President and CEO Brian Doubles described the health and wellness space as a top strategic priority and a significant growth opportunity. He explained that the CareCredit dual card leverages strong customer loyalty and the consumer tendency to compartmentalize health spending. The strategy involves collaborating with partners to broaden the card's acceptance, which he views as an exciting growth trajectory for the company.

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