Vernon Crowell's questions to Synchrony Financial (SYF) leadership • Q4 2024
Question
Vernon Crowell asked for more color on the strategy behind the CareCredit dual card, which was noted as a driver of new account growth, and which channels are expected to drive its expansion.
Answer
President and CEO Brian Doubles described the health and wellness space as a top strategic priority and a significant growth opportunity. He explained that the CareCredit dual card leverages strong customer loyalty and the consumer tendency to compartmentalize health spending. The strategy involves collaborating with partners to broaden the card's acceptance, which he views as an exciting growth trajectory for the company.