Vicky Wei's questions to Zhihu (ZH) leadership • Q2 2025
Question
Vicky Wei from Citi asked for an update on the user metrics for Zhihu's AI product, management's perspective on the value of user-generated content, and the associated opportunities and challenges.
Answer
CEO Zhou Yuan stated that the AI product's penetration within the community continues to grow and its definition is evolving beyond simple AI search to encompass AI capabilities across diverse community scenarios. He emphasized that the value of human-generated content is "trust," which he called the "gold standard" in the AI era. The key opportunity lies in scaling this trust, guided by a formula of "trusted content times expert network times AI capabilities."