Victor's questions to PROCTER & GAMBLE (PG) leadership • Q1 2026
Question
Victor, on behalf of Rob Moskow, asked how the reduced tariff impact affects Procter & Gamble's pricing strategy, given previous plans for mid-single-digit pricing on U.S. SKUs, and how the company is performing amidst consumer weakness and a challenging macro backdrop.
Answer
CFO Andre Schulten stated that the U.S. pricing announced in July and effective in September was primarily innovation-driven, an aggregate 2-2.5% increase across the portfolio, with tariffs being a contributor but not the main driver. He confirmed no change to the pricing approach. Regarding consumer weakness and share, he reiterated sequential progress in absolute U.S. share and the expectation to exit the U.S. with neutral to share growth by focusing on integrated superiority and better value propositions.